One share = $1 investment to fighting Blindness Canada
TORONTO, may additionally 1, 2019 /CNW Telbec/ - This may additionally, for imaginative and prescient health Month, Bausch + Lomb Canada is launching the Why Eye Care campaign to inspire Canadians to join the vision fitness movement and to fund vital analysis. to inform and empower Canadians about vision fitness by raising cognizance about eye health through social media shares, Bausch + Lomb Canada will give $1 for each share of posts tagged #WhyEyeCare to combating Blindness Canada, Canada's leading private funder of imaginative and prescient analysis.
One in 7 americans in Canada today will strengthen a serious eye disorder of their lifetime.1 every 12 minutes, someone in Canada begins to lose their eyesight.2 in addition, the incidence of imaginative and prescient loss in Canada is expected to boost very nearly 30% within the next decade.three
To spread attention about the importance of eye health and encourage Canadians to help this cause, Bausch + Lomb Canada will run Twitter, Instagram, and facebook social media campaigns the use of the hashtag #WhyEyeCare during the month of may additionally. Canadians are inspired to be a part of the circulate and take part in the conversation by way of sharing educational and motivational imaginative and prescient care posts. Canadians can additionally make a difference by motivating their family and pals to center of attention on their eye fitness and be proactive about it during the month of might also.
"these days, 5.5 million Canadians have an eye ailment that puts them vulnerable to dropping their vision" says Lorenzo Santini, vp and prevalent manager, Bausch + Lomb Canada. "The intention of the #WhyEyeCare flow is to carry cognizance and dollars to enrich imaginative and prescient fitness for Canadians. With extended cognizance and engagement in regards to the merits of proactive vision health, Bausch + Lomb Canada, at the side of Canadians, can alternate contemporary bleak eye fitness stats and more individuals can offer protection to their valuable energy of sight."
"Bausch + Lomb Canada's partnership with fighting Blindness Canada will further raise awareness and enable for funding in imaginative and prescient care programming in the course of the one share equals $1#WhyEyeCare campaign," Mr. Santini delivered. "This campaign is another testament to Bausch + Lomb Canada's commitment as a company with over a hundred sixty five years of heritage of assisting individuals see stronger to live greater."
"because of analysis discoveries fitting modern remedies, three in 4 instances of imaginative and prescient loss are preventable. it really is why it be so essential for Canadians to be proactive about getting usual eye exams," stated Doug Earle, President and CEO of fighting Blindness Canada. "As a company dedicated to raising cognizance and funds into research, we are excited to be partnering with Bausch + Lomb Canada on the #WhyEyeCare crusade. #WhyEyeCare will now not most effective mobilize Canadians to protect their eyesight – it will also aid fund vital research into blinding eye diseases that cannot be averted with early detection."
To learn extra, visit WhyEyeCare.ca and FightingBlindness.ca and remember to visit an eye care professional for a events eye exam.
References:
1.vision health Month CNIB. match imaginative and prescient checklist. http://visionhealthmonth.cnib.ca/healthy-imaginative and prescient-guidelines-Adults2. CNIB groundwork. Fundraise for Us. https://cnib.ca/en/aid-us/pursuits/fundraise-us-1?area=on_north three. assembly the attention fitness and imaginative and prescient Care needs of Canadians: A body of workers analysis. Canadian affiliation of Optometrists. https://opto.ca/websites/default/information/substances/documents/workforce_analysis_final_april_2018.pdf
About Bausch + LombBausch + Lomb, a Bausch fitness businesses Inc. company, is a leading international eye health company it really is fully concentrated on helping americans see superior to reside better. Its core corporations include over-the-counter products, dietary supplements, eye care items, ophthalmic prescribed drugs, contact lenses, lens care items, ophthalmic surgical gadgets and contraptions. Bausch + Lomb develops, manufactures and markets one of the vital finished product portfolios within the business, which is obtainable in more than one hundred nations. For greater assistance, consult with www.Bausch.ca.
About fighting Blindness Canada
fighting Blindness Canada (FBC) is the largest private funder of vision analysis in Canada. With research on the heart of its center of attention, FBC has contributed over $40 million to the seek sight-saving cures and treatments for blinding eye illnesses. With the guide of its generous donors, FBC has funded over 200 analysis supplies that have ended in over 600 discoveries in areas similar to stem mobile research, neuroprotective treatment plans, technological tendencies, prescription drugs and gene treatment options. visit fightingblindness.ca or call 1-800-461-3331 to be taught more.
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